Ron Travisano, Adman Behind Singing Cats and Joe Isuzu, Dies at 86
In the early 1970s, the madcap advertising executives Ron Travisano and Jerry Della Femina were struggling to find a gimmick to sell an undistinguished brand of pet food. Watching interminable and unremarkable footage of cats eating, Mr. Travisano and an editor, Joe Lione, spotted one that kept opening and closing its mouth in a manner … Read more